Research has shown…and indeed we have experienced it ourselves…that color plays an important part in the mood of our feelings. A person who is depressed is said to have the 'blues' while a person who is cheerful is said to have a sunny disposition. Since the sun is yellow, we associate yellow with cheerfulness.
When creating cards or scrapbook pages, the mood we want to portray should be considered when choosing the colors used on the card or scrapbook page. As an example, let's consider scrapbook pages for two different weddings. One wedding was an elegant affair with the bridal party wearing formal dresses and tuxedos. Most likely, the bride chose sophisticated colors like purple or burgundy or even gray or black for the bridesmaid dresses. The men would definitely be wearing black tuxes. The colors on this scrapbook page would be the colors from Stampin' Up!'s Regal collection such as Elegant Eggplant, Not Quite Navy, Always Artichoke, or Bravo Burgundy, and a touch of neutral color such as Whisper White, Very Vanilla, Basic Black, Basic Grey or Sahara Sand.
If the wedding is an informal garden wedding, the colors would be entirely different. Here the mood is gay and cheerful. The bride might choose a sunny yellow or turquoise or shade of pink for the bridesmaid dresses and her bouquet. This scrapbook page would use colors from Stampin' Up!'s Bold Brights collection such as Melon Mambo, Daffodil Yellow, Tempting Turquoise, Pacific Point, or Tangerine Tango with Whisper White accents.
The same considerations can be taken for cards. A card to cheer up a sick friend would use bright yellows, oranges, and blues. I recently saw a card posted online that used Whisper White, Daffodil Yellow, and Pacific Point. This card made me feel so cheerful. The colors were sunny and crisp. A sympathy card would be more subdued. I love to use the Stampin' Up! Soft Subtle Collection for sympathy cards. The colors are calming but not depressing.
Stampin' Up!'s new color coach (#121620 for $14.95) is a great tool to help you with color selection. Click here to purchase it.
What is your favorite color combination and how does it make you feel? Please share it with us in a comment.
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